This article will explain how 10to8 SMS Tags work, how to use them, and will provide you with a list of the available tag types.


Instructional Video

How SMS Tags Work

On the Grow plan and above, 10to8 enables you to edit and personalise the SMS messages sent to your clients.

When editing your SMS message content, you are able to add specific SMS Tags to tailor the message to your client and their particular booking. SMS Tags work as a trigger for populating certain information relating to your clients' bookings, such as the date, time and location.

Using SMS Tags is a simple and effective way of ensuring that your clients have access to all of the information they need.

To start using SMS Tags, navigate to the left-hand menu of your 10to8 account and click 'Messaging' > 'Customer Messaging'.

screenshot showing the customer messaging tab in the left-hand menu

You'll need to make sure you have SMS messaging enabled; you will see a tick-box to do so if needs be. 

Click the SMS category you'd like to edit, and then use the available text box to personalise your message and input your desired SMS Tags.

screenshot showing the SMS notifications menu

screenshot showing the SMS notifications menu with the text box highlighted

Available Tag Types

There are lots of different types of SMS Tags available for you to use when customising your SMS messaging. The list below details each available SMS Tag and explains what information it will trigger the message to populate. 

  • {{datetime}} - The date and time at which the appointment is due to start

  • {{end_datetime}} - The date and time at which the appointment is due to end

  • {{event_name}} - Name of the service

  • {{old_event_datetime}} - For rebooked appointments, the date and time at which the booking was due to start before it was rebooked

  • {{organisation_short_name}} - The name of your organisation, shortened for SMS

  • {{organisation_number}} - Your organisation's phone number

  • {{organisation_email}} - Your organisation's email address

  • {{staff_name}} - The name of the staff member taking the appointment

  • {{recipient_name}} - The name of the person receiving the message

  • {{location_address}} - The address at which the appointment will take place

  • {{actor_name}} - For rebookings and cancellations to appointments, the name of the staff member who made the change

  • {{outstanding_payment}} - This will show any payment still due

Further Help

We hope you have found this article helpful. If you feel that you need any further help or advice, please do reach out to our technical support team by sending an email to You can also reach out via our Live Chat function by clicking the blue speech bubble icon in the bottom right-hand corner of the screen within 10to8.